I am pleased to see that the University ran this advert today in the Irish Times Innovation supplement featuring EyeSpyFX and our “Ireland: Land of Myths and Legends” app
John McGregor of the Faculty of Informatics retired earlier this year. He and I had many academic adventures including setting up the MSc Computing and Design, Magee, BSc Interactive Multimedia Design, Jordanstown and Magee.
He was an excellent partner with regard to cross faculty work.
Billy Scampton, Justin Magee, John McGregor, Anthony Hutton
Paul McKevitt has an idea about a Creative Quarter spanning the NWRC Arts and Media Dept (on the far left), The Foyle Arts building in the middle and the ISRC building on the right. I was out sailing on saturday and took this photo from the boat.
There is a workshop for one day on the 31stwhere this idea will be discussed
I havent checked any of the links but I always thought this was a great explaination….anto
The following list is a collection of estimates of the quantities of data contained by the various media. Each is rounded to be a power of 10 times 1, 2 or 5. Most of the links are to small images. Suggestions and contributions are welcomed, especially picture files or pointers to pictures, and disagreements are accepted at roy@caltech.edu. The numbers quoted are approximate. In fact a kilobyte is 1024 bytes not 1000 bytes but this fact does not keep me awake at night.
The etymology of these words used for very large numbers is explained here.
Warning: This page was created in 1995. Many of the numbers are out of date.
1 Terabyte: An automated tape robotOR All the X-ray films in a large technological hospital OR 50000 trees made into paper and printed OR Daily rate of EOS data (1998)
The design of most objects and systems can be examined in terms of four layers of design.
Visual, Interface, Interaction, Motivation.
Visual layer
Visual elements of an objects and systems are typically their form, colour, texture, font, layout, styling. The design of vogue magazine is an example of visual design. The re-styling of the Ford Mondeo is visual design.
Interface layer
Interface elements of objects and systems are typically the parts that you touch. In the case of a kettle the handle is part of the interface. In the case of a software system the system of navigation, menu’s, drop downs, data entry areas, buttons, cursor hotspots are parts of the interface. Apple made a significant improvement to the interface design of mobile phones when they released the iPhone.
Interaction layer
Interaction elements of objects and systems refer to what occurs when the object is in use. A chair is sat on. A chair is also moved, purchased, knocked over, stood on, fallen of, restored. A website is read. A website is also built, maintained, skimmed over, found, contributed to, etc. The development of Web 2.0 technologies made a significant contribution to the development of the interaction design of social media.
Motivation layer
Motivation drives users to do things, to interact. A user who is motivated by the need for a cup of tea will interact with a kettle, a tap, teabags and a teapot. Alternatively the thirst for tea may motivate the user to visit a cafe and order tea and scones. Understanding the subtleties of motivation depends on the actors, the play and the context. The choice of a type of glass to drink from is a motivation layer problem. It is unlikely that a crystal wine glass will be used for milk shake in McDonalds. In software systems it is unlikely that a sales manager will use the CAD software although maybe he should.
Getting the layers mixed up
Sometimes the layers get mixed up. In system design huge effort can be spent fixing up the visual layer when the problem is really a motivation layer problem. In other contexts a huge process of self analysis in the motivation layer muddles and delays innovation in the interaction layer. Sometimes a visual freshen up is all that a product needs to give it a new lease of sales. Making a specific effort to understand the layer(s) that the design problem exists on is a good first step in exploring a new design challenge.
Most things and all systems can be examined in terms of these three entities:
VISUAL part
INTERFACE part
INTERACTION part
If you are engaged in a design project or inventing something then understanding what part of the overall problem you are working on is useful because it helps you to prioritise your workflow!
So what is what? Here are some examples:
In showing these 7 examples I am also going to add in some ideas about MOTIVATION, ACTORS, PLAY, CONTEXT and ask some questions about MOBILITY.
1. A phone:
Visual: style and colour.
Interface: the bits you touch.
Interaction: The things you do.
I guess you could add another layer above interaction called MOTIVATION! The MOTIVATION to use a phone would be to make contact with another person!?
2. A kettle: A MOTIVATION to use a kettle would be to make a cup of tea. The ACTION around a kettle might be the ritual of making tea. The ACTORS in this case are the people who are making the tea and the people who want tea. The PLAY is how people behave when the make tea for eachother. The design of the PLAY can sometimes be influenced by the VISUAL design of the Kettle. When? How?
3. A software programme: The iPhone represents a huge change at the INTERFACE level. It also makes the entire system mobile. Where does the addition of MOBILITY fit into VIIA?
4. Person to Person interaction. A simple “hmmpf” can mean everything to someone, depending entirely on the CONTEXT.
5. Buildings. A church and a house and a shop are all buildings. The churchness of a church and the houseness of a house can be described by examining the ACTION that takes place in them.
6. A university. The MOTIVATION in a University is Teaching and Learning. There are lots of other places/systems where Teaching and Learning may take place. Those places/systems will have different Interaction, Interface and Visual layers.
7. Man Machine Interaction: In this picture a happy and an unhappy man machine interaction is shown. What are the essential MOTIVATION, INTERACTION, INTERFACE and VISUAL layers that make up happy and unhappy experiences?
Surprise: lets start with Apple. Estimates vary about how much in dollars of apps have been purchased via the app store. I read somewhere that Apple sold $300m in the first year of operation of the app store. And I read somewhere else that Apple is now selling $200m of apps per month.
Looking next at device Market share in a say for example a basket of countries in Western Europe the market share by brand may look something like this:
Nokia 22%
Samsung 20%
Sony Ericsson 19%
Other Java phones 15%
Blackberry 12%
Apple 10%
Win Mob, and rest 2%
If you say that Apple managed sales of $300 apps with just 10% of the device market share then it follows that if the other manufacturers managed to launch successful app stores and sold roughly the same amount of apps there would be a market for $300m x 10 = $3B per annum.
Peak Apps = $3B per annum?
3 Reasons why this figure is too high.
It does not necessarily follow that simply because people buy apps on the apple app store that they will do so using other devices on other App Stores. Other app stores existed long before Apple started theirs but no one (except Apple) noticed. App sales before Apple were small.
Everyone might get bored and stop buying apps. You may have seen reports stating that the average customer uses an App for about 1 minute. (How did they figure that out?)
A technological advance may occur that wipes out the App economy.
3 Reasons why this figure is too low
Apple don’t sell in India or China. If they did the figure could mushroom.
The calculation is based on the relatively low reported sales in Apple first year of App sales (July 08 July 09). A more realistic start point might be current reported monthly sales multiplied by 12.
The Internet of Things! It could be that the App store is an early prototype for selling apps for your fridge, cooker, heating system, chair in a world driven by the Internet of Things. Is it a phone, is it a computer, is it a camera, is it a pair of glasses, is it a fridge, is it a lamp? No! Its the internet of things! Could there be an App for that?