Mobile Creativity

Class will be held on Thursday’s 9.15 - 13.05 in MQ215

wk 1 (25/01/10) Entrepreneurship - a meanings analysis (what is an elevator pitch)

wk 2 (01/02/10) Customers, users, value (assignment setting business plans)

wk 3 (08/02/10) Intercept the strategic vector (elevator pitch practices)

wk 4 (15/02/10) Business plan writing

wk 5 (22/02/10) People and money (how quick can you get a sale)

wk 6 (01/02/10) Presentation of business plans and elevator pitches.

Assignments

Sales projections

Business plan

Elevator pitches

What is risk?

Where is the power in the market that you are entering?

What is the relationship between IP and the risk in the proposal?

Investors back people with ideas…not ideas. How credible are you as you present your idea?

How much do you need? What are the full costs?

How much will you make?

Assignment:

Write a report detailing the financial plan for your idea/project.

Cash sources:  Investors; as little as possible, Govt; generally after the spend, Sales; as quickly as possible.

PERT

Gantt

Assignment

For the project that you have shown in assign 1,2,3 create a plan

showing: cashflow, resources (time), sales. Display this plan as a PERT chart. Do the plan on a large paper. Do not use A4, do use a computer.

Also see Tufte

Sales

Believe in this:

Sales are essential to build a company (sounds obvious?)

Sales as a customer driven culture

Deliver value and success to customers

Do you know what you are talking about? Go over the last written assignment that you wrote about your project. Are there any numbers in it?

Guideline 1.

In general measure everything, quantify everything.

How many of them are there, how long does it take to build one, how much does it cost, how many do they need, how much is it worth, how many people will buy it.

Guideline 2

Don’t state things, ask questions?

Guideline 3

What is the value of your proposition to the customer, understand their point of view.

Making a good Elevator Pitch

1. ask a question
2. Quantify the benefits
3. Talk about the current situation! Highlight the pain!
4. How you can change it.
5. Ask for another meeting/follow up/can you call them

Module Contents

There will be six lectures and six assignments. Lectures will take place at 9.15 on Monday mornings for the first six weeks of semester.

Assignments will be due each week, one per week starting week 2 and two assignments due  in Week 6.

Lecture plan:

Week 1.        Sales

                    Elevator Pitches

Week 2         Customer Lists

Week 3         Market Analysis

 Market Strategy

Week 4         Planning, Cashflow, PERT and GANTT

Week 5         Money and People

Week 6         Start up – characteristics of an entrepreneur

Assignment plan

Due wk 2     Elevator pitch 1

Due wk 3     Customer lists

Due wk 4     Market Analysis

Due wk 5     Intercept the strategic vector

Due wk 6     Planning assignment

                   Elevator pitch 2